The Challenge

The challenge for CircusTrix and Fluid was two-fold: maximize a limited budget to both jumpstart membership sales with limited park capacity, and convert new customers.

The Solution

By leveraging Fluid’s proprietary modeling software and the best existing platform technology, we built an expansive targeting strategy. This allowed us to run tens of thousands of dynamic ad variants to thousands of unique audiences, with algorithmic improvements every day. In the end, CircusTrix experienced the highest performing advertising campaigns in company history.

Within four weeks, our team built a fully integrated campaign with their back-end data warehouse. This allowed us to pull real-time purchase data and match back individual-level marketing impact every day, so the executive team knew exactly what we were driving.

With new audiences and growing budgets, our creative team helped drive record-breaking membership sales with dynamic ad campaigns that focused on the value CircusTrix delivers for parents along with the unforgettable experiences they create for the whole family.

Multiple evergreen email campaigns were developed, branding updated, attractions named, and social media responses improved. With creative that was equally adept at brand-building and selling experiences as it was relaying exclusive offers and savings messages, we built a well-oiled creative machine that drove real growth.

The Numbers

As CircusTrix saw the impact of marketing spend in the depths of the pandemic, the board approved a tripling of the marketing budget, leading to the highest performing year in company history.

Total online sales doubled and memberships sold online tripled, leading to a 2021 Q1 that exceeded revenue goals by 128%.

Incremental Revenue in the First 6 Months

$10M+

Exceeded Q1 Revenue Goals

128%

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