Garfield County Market Capacity Study

The Challenge‍

Garfield County, home to Bryce Canyon National Park, faced untapped tourism potential during winter months. Local businesses showed uncertainty about whether they had the infrastructure or demand to support year-round visitation.

The Solution‍

We supported the Garfield County Office of Tourism by leading a public education campaign around the findings of their market capacity study. Through earned media placements in key regional outlets and statewide radio interviews, we amplified the message that local businesses were ready and eager to welcome winter visitors.

The Results‍

Our campaign successfully raised awareness about Garfield County’s winter tourism potential, driving stakeholder engagement and encouraging both residents and visitors to support off-season economic growth. The study results and supporting campaign positioned the county as a year-round destination for travelers.