Expanding Market Reach for Clio

‍The Challenge

Clio’s demand generation team struggled to measure upper-funnel brand investments. With increasing competition and investor expectations, they needed to expand market reach—not just capture existing demand.

The Solution

HONEY.inc partnered with ReThink to launch the Law Firm Lifesaver campaign, managing asset placement across digital channels. An A/B test with control and exposed geographies was implemented to measure impact.

The Results

MRR in exposed geographies grew 17% faster than control areas, proving the campaign’s success with 95% statistical confidence. Key channels were optimized, and inefficient ones were eliminated.