Strategic Planning for Smooth Expansion

The Challenge‍

As Alterra Mountain Company prepared to expand Deer Valley Ski Resort with the addition of Snow Park Village, they faced the challenge of ensuring community understanding and support for the project, while addressing potential concerns from residents and local officials.

The Solution‍

We developed and executed a strategic messaging plan, beginning with community polling to gauge public perception. Based on the insights gathered, we crafted tailored messaging delivered through internal communications channels to key community segments. We also engaged directly with elected officials to foster alignment and understanding of Alterra’s goals.

The Results‍

Our efforts strengthened community awareness and support for the Snow Park Village expansion. The messaging strategy fostered productive relationships with both local residents and decision-makers, helping to create a smoother path for project approval and future development.